It's not only Florida tourism

With oil creeping close to one of Florida's most pristine beaches, such grim vacation forecasting has tourism officials across the state bracing for a marketing disaster even worse than a hurricane strike.

The big fear in South Florida: Tourists will see oil on one Florida beach, and assume the whole state's coast has been fouled.

http://www.miamiherald.com/2010/06/03/1662650/with-tourism-dropping-as-oil-nears.html

If or when this oil spill gets in the current that takes it down to the Keys and then up the east coast, the entire summer tourism industry of the Atlantic seashore from Florida to Maine could be destroyed.