Friday, March 5, 2010

Is this really necessary, and can we afford it?

President Obama signed the Travel Promotion Act into law Thursday, which aims to reinvigorate the tourism industry but will require many international visitors to pay a fee to enter the U.S. . . .

The new law calls for the formation of a non-profit company — the Corporation for Travel Promotion — that will promote the U.S. abroad to tourists, business travelers and students as an attractive place to visit. Many countries have a high-level government agency that promotes tourism and culture, while private companies and local visitor bureaus handle tourism campaigns in the U.S.

Before they do anything, they should simply ask themselves, "Is this really necessary, and can we afford it?" In this case, the answers are "No" and "No".

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